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under constructionWe talked before about how to plan for a logo design or redesign. But how do brand decisions get made in real life? Here’s a behind-the-scenes look at the GYRE Marketing logo design, and some of the planning and consideration that went into building the brand.

 

There’s never an easy answer when it comes to brand-building, but insight into the process can help temper some of the anxiety associated with it. Feel free to reach out to GYRE Marketing with questions about our process, or ways your branding could be updated!