under constructionIn mid-January, Facebook announced a change to its Facebook News Feed algorithm that would “prioritize posts that spark conversations and meaningful interactions between people, and prioritize posts from friends and family over public content.” Understandably, this caused widespread panic amongst business users of the Facebook social media platform, and concern that their carefully cultivated communities would suffer damage or even disappear.

While this doomsday scenario isn’t the case, there are several things marketers, advertisers, social media managers, and small business owners can do differently to mitigate the impact of the algorithm changes on their communities.

Facebook Post Engagement = (Number of reactions, comments, shares on a given day) ÷ (Total reach of the posts on the same day)

Then, take the resulting number times 100 to get your percentage. A good benchmark for most companies is 5%. If your results are more than that, congrats, and keep up the good work! That means you’re putting up content your audiences are interested in and care about, and you can be sure Facebook is taking notice.

If you need help understanding your social media metrics, building your social media advertising strategy, reporting on social media performance, or managing your content, contact GYRE Marketing for assistance!